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Mrs Wong’s
2019
Identity design in Chinese typographic styles


revolving logo system for los angeles gallery space mrs wong’s used across press releases and signage. the space takes its name from the taiwanese american landlord, friend, and lover of pineapple cake.1 custom drawn letterforms inspired by various chinese typographic modes including calligraphy and storefront signage.2

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custom digitized and modified radio, originally drawn by adolf behrmann for h. berthold ag (1928) and typeset below by georg trump in 1931 for les grand peintres d’aujourd’hui.3

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custom digitized round kabel, originally drawn by rudolf koch.4 the uniform stroke weight and rounding are reminiscent of chinese american strip mall typography.

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