2026
Hammer Museum Five Centuries of Works on Paper
Parts 1 and 2
Grunwald 70th Anniversary Exhibition
Parts 1 and 2
Grunwald 70th Anniversary Exhibition
identity for the two-part exhibition celebrating the 70th anniversary of the ucla grunwald center for the graphic arts. housed at the hammer museum since 1994, the grunwald center fosters learning and discovery through its collection, which is regularly presented in exhibitions and made accessible in its dedicated study room. the center’s holdings have expanded since its establishment in 1956, and now comprise more than 45,000 prints, drawings, photographs, and artists’ books dating from the renaissance to the present.
to represent the breadth of the collection, and to serve as a typographic system for the center’s future exhibitions, the identity pairs neue kabel and baskerville. kabel, a sans serif originally drawn by rudolf koch, a designer whose typographic portfolio prior to kabel consisted primarily of blackletter and serif letterforms, retains a unique expressive quality despite its geometric construction.1 as a serif compliment to kabel equally dexterous in reaching across time periods, the transitional style of baskerville bridges classical and modern roman typefaces.2 both unite elements of historical and contemporary, and together serve as a flexible foundation from which to build future grunwald exhibition identities of varying thematic and temporal content. for this exhibition series, i’ve modified some of the letters to create hierarchy and idiosyncrasy in the layout, and expect to continue evolving the formal qualities of the custom drawing with each collection show.
the exhibition is organized by naoko takahatake, director and chief curator, grunwald center for the graphic arts, and cynthia burlingham, former deputy director of curatorial affairs, with jennie waldow, curatorial assistant and collection specialist, and kelin michael, curatorial fellow, grunwald center for the graphic arts.
designed materials include gallery exterior graphics, introductory wall and didactic texts, largescale wall timeline, digital screens on the building exterior and lobby interior, exhibition brochure, spread in seasonal print calendar, print magazine ads, ucla campus kiosk poster ad, and postcards for the museum store available as singles or as perforated leporellos.
to represent the breadth of the collection, and to serve as a typographic system for the center’s future exhibitions, the identity pairs neue kabel and baskerville. kabel, a sans serif originally drawn by rudolf koch, a designer whose typographic portfolio prior to kabel consisted primarily of blackletter and serif letterforms, retains a unique expressive quality despite its geometric construction.1 as a serif compliment to kabel equally dexterous in reaching across time periods, the transitional style of baskerville bridges classical and modern roman typefaces.2 both unite elements of historical and contemporary, and together serve as a flexible foundation from which to build future grunwald exhibition identities of varying thematic and temporal content. for this exhibition series, i’ve modified some of the letters to create hierarchy and idiosyncrasy in the layout, and expect to continue evolving the formal qualities of the custom drawing with each collection show.
the exhibition is organized by naoko takahatake, director and chief curator, grunwald center for the graphic arts, and cynthia burlingham, former deputy director of curatorial affairs, with jennie waldow, curatorial assistant and collection specialist, and kelin michael, curatorial fellow, grunwald center for the graphic arts.
designed materials include gallery exterior graphics, introductory wall and didactic texts, largescale wall timeline, digital screens on the building exterior and lobby interior, exhibition brochure, spread in seasonal print calendar, print magazine ads, ucla campus kiosk poster ad, and postcards for the museum store available as singles or as perforated leporellos.
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